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A Case Of Mistaken Branding

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Are Your Branding Efforts Being Misinterpreted?

A case of unfortunate branding
Does your branding effort convey more than one meaning? While “Release On Demand” is a clever way to state your company sends out press release on demand, it also implies something else entirely for those receiving a steady stream of male enhancement spam.

A few months ago I signed up to receive emails from a company called Virtual Press Office (VPO) to determine if they would have any value for my clients.  VPO distributes press releases on their site and sends out emails with links to the press releases. After a little research on my own, I had determined there were more beneficial resources at my disposal, and never gave them another thought, especially after Continue reading A Case Of Mistaken Branding →